Mary K. Martin
President, Friends of the James River Park
While the mission of the Friends of the James River Park to preserve, protect and support remains a constant, how we do this continues to evolve. This year, Richmond City Council adopted the James River Park System Master Plan. We are working with other volunteer organizations, the City and the region to implement the goals of this ten year plan. To reflect the energy associated with this transformative stage, the Board of the Friends of the James River Park decided to update and refresh our logo.
With the assistance of Travis Snider of the Ampersand Design Company, we were able to modernize the look and feel of the Friends of the James River Park logo, while staying connected to our past.
The Yellow-Spotted Salamander remains a central feature. It weaves through the letters “FOJRP,” symbolizing the Friends of the James River Park’s role as citizen stewards of the Park’s wildlife and natural habitat. Every year, in early March, these salamanders cross city streets to reach their breeding sites in the vernal ponds of Pony Pasture. Like the James River Park System, the Yellow-Spotted Salamander is “a little bit of wilderness in the heart of the city.” The shape of the Yellow-Spotted Salamander in our redesigned logo follows the shape of the James River as it travels through the City of Richmond. Its yellow spots mimic the islands scattered throughout this section of the James River. This logo recognizes the special place the James River Park System occupies in the City of Richmond and in the region.
We know our organization is more than a logo. It’s what we do that matters most. The global pandemic has made everyone realize that being outside is a very good thing and we expect the James River Park System to have the highest visitor count ever this year, with more than two million visitors by the end of 2020. We understand the need to find ways to make the James River Park System accessible to everyone, while still protecting the wilderness that makes it special. We appreciate your input, participation and membership as we work to implement the James River Park System Master Plan and help the James River Park System, on a daily basis, be everything it can be to all of us.
Mary K. Martin, President
Friends of the James River Park